International Talla Festival "Cannes Lions". Gwarzon na festival "Cannes Lions" a shekarar 2015

Talla Festival da aka gudanar a shekara a Cannes, kasar Faransa. Amma shi ne ba kawai a gasar video da kuma fotoprezentatsy. Wannan shi ne wani real m extravaganza, wakiltar Masterpieces daga cikin mafi kyau talla marubuta daga ko'ina cikin duniya. Yan baiwa m ra'ayoyin su kawo wa festival "Cannes Lions" su mafi asali, mafi nasara, da kuma wani lokacin da mafi m ayyukansu. A lashe ne daidaitattun kasuwanci da kuma koyi ga shekaru masu yawa.

History of Talla Festival

An dade an raya, cewa 'yan wasan kwaikwayo da kuma gudanarwa bayar da su fina-finai, da kuma masu kida - domin su music. Tsohon ne "Oscar", na biyu - "Grammy". Amma da masana'antu ta talla kasuwanci ba kasa talented mutane aiki. Su - wannan m, kuma m mutane kamar yadda 'yan wasan kwaikwayo. Kuma idan haka ne, me ya sa a cikin wannan shugabanci ba daya babbar kasa da kasa lambar yabo? Yana da wannan ra'ayin da suka zo tare da na kungiyar masu tallace-tallace. A wannan lokacin suka sayar da lokaci kafin fina-finai a sinimomi, wanda ya sa su yi tunani game da samar da wani premium a kan marketing. Kuma wahayi zuwa da ra'ayin masu goyon baya yanke shawarar samu da shi zuwa ga abokan aiki. Su aka yi wahayi zuwa da sanannen Cannes Film Festival , wanda ya riga an samu nasarar gudanar tsawon shekaru 14, kuma a shekarar 1954 duniya gan farko festival don talla halittawa. Da farko an yi tane ba kawai a Cannes amma kuma a Venice, da kuma a 1977 a gasar ya samu ta m gida da kuma aka gudanar na musamman a Cannes.

Golden Lions Festival

International Festival "Cannes Lions" talla yana da nasa coveted kyaututtuka. Kuma shi ne ba abin mamaki bane cewa yaba statuette tsara yadda alfahari da yara - zakoki. Wadannan alkaluma - mafi coveted kyauta dukkan ma'aikata na kasuwanci tattalin arziki a duk duniya. Babu shakka, mafi babbar - zinariya zakoki. Wannan irin tallata na farko wuri na gasar. Amma da "azurfa" da "tagulla" ba kasa girmamawa na abokan aiki da kuma masu sauraro, saboda babban adadin saka kudade da juri ance 'yan gaske mai kyau.

Yawan gabatarwa qara a kowace shekara. Yau a festival "Cannes Lions" an gabatar da TV, da kuma m, da kuma waje, kuma ko da rediyo talla.

An kasa da kasa talla festival

A kowace shekara a cikin watan Yuni a Cannes, Faransa hutu zo - a nan kwana bakwai festival "Cannes Lions" talla. Kowane lokaci shi janyo hankalin game da 10 000 wakilan masana'antu marketing da kuma talla kasuwanci. Shi ne ba kawai da gasar, amma kuma wani dandamali ga raba abubuwan da warware gaggawa matsaloli.

A Cannes kawo fiye da 16 dubu ayyukan ƙwarai, ra'ayoyi da kuma gabatarwa cewa, samar da nuni a lokacin idi. Bugu da kari, taro iko wakilan da talla masana'antu. Kuma, ba shakka, gudanar da hamayya, a cikin abin da wani m juri zaɓa hanya mafi kyau a kowane category.

Gabatarwa na gasar shirin na festival

Kamar yadda wani ɓangare na nuna tsalle kwanaki juri ance marinjãya a cikin wadannan Categories:

• Film.
• Danna kuma Outdoor.
• Cyber Lions.
• Media Lions.
• Direct Lions.
• Promo Lions.
• Titanium Lions.

Bugu da kari a wadannan Categories, akwai gasa novice tallace-tallace, da cin nasara wanda kuma alama da festival awards. Wannan gasar da aka gudanar a cikin tsarin na matasa shirin, kuma ya hada ma wani gala yamma ga matasa gasar. Bugu da kari, bikin gabatar da lambar yabo "Sarkar na bana", "Agency na bana" da "zaitun reshe" (domin mafi kyau samar Studios). Duk da wannan kuma akwai wani gasar na tallace-tallace, "Cannes Lions".

International wakila da juri

A festival "Cannes Lions" kawo tare da wakilan na kasuwanci tattalin arziki daga duk faɗin duniya. Daga kowane halartar kasar memba furta 2: copywriter da m darektan. Amma ga juri, akwai har yanzu babu kasa tsananin. Da tsarin kunshi shekara-shekara mafi daraja da kuma sanannun kwararru a fannin talla da kuma sayar da na ashirin kasashen. Yana da ban sha'awa cewa ya zama wakilin juri ne kawai zai yiwu sau daya. Wannan qa'idar, tare da wata ƙwarai da gaske, a gaske tsaurara selection na ayyuka daga cikin mahalarta, yin kyauta da festival irin wannan babbar kyauta. Alal misali, idan kamfanin iya samun "Cannes zakoki" ba daraja fiye ambaci wani na ta nasarori: babban kyauta - ne mai garanti na kwarewa na lashe.

Rasha kamfanoni a cikin Talla Festival

Rasha aikin kowace shekara shiga a cikin gasar shirin na festival. Kuma mu mutanen sun sha bayar da babbar kyauta. Alal misali, a cikin zaman jama'a aikin na hukumar "Fitowar" da ake kira "karfi yan siyasa aiki", a 2013, ya tattara a sa na awards: tagulla, da azurfa da zinariya don biyar zakoki.

A shekarar da ta shige, hukumar Leo Burnett Moscow ya kuma samu "zinariya" ga movie "The Zobe na farin ciki", halitta kamfanin "McDonald ta." Kuma a shekarar 2011, wannan tawagar ya lashe Golden Lion a cikin category na waje talla. Saboda haka, da amincewa da Rasha halittawa a matakin kasa da kasa - ba nadiri.

Bayan karshen bikin gasar kawo su aikin baya ga Rasha da kuma yin gabatarwa a daban-daban birane inda za ka iya ganin ba kawai talla na mu compatriots, amma kuma ayyukan harkokin-lashe da "Cannes Lions". Moscow, tare da St. Petersburg da kuma sauran manyan birane, shi ne wani wuri na m rike da irin wannan nuna.

Outdoor Talla Festival 2015

Daya daga cikin mafi m da m gabatarwa ne waje talla. Wannan Banners kuma posters sanya a kusa da garin. Su main aiki - don jawo hankalin da hankali. Kuma a cikin wannan category aiki, watakila mafi m, kuma m na duk tallace-tallace.

Wannan shekara da aka ba togiya ga bikin kuma sake gabatar da mafi m da Catchy aiki a cikin category Outdoor.

A lashe a cikin category na waje talla ya zama Apple yana tare da ra'ayin Duniya Gallery, sadaukar da darajar da hotuna dauka tare da smartphone. A yaƙin neman zaɓe ya da wani rabo a cikin kasashe 25. Duk mai son hotuna sanya ga wannan aiki za a iya gani a yanar-gizo, ko talabijin tallace Apple.

Talla Agogon bike haya a Buenos Aires, shi ma wani nasara a cikin category. Ainihin ra'ayin billboards - mai karfi na halitta janye.

Bright wannan shekara ta kebe:

- yara asusun UNICEF, da tallata a cikin goyon bayan da yaki da zalunci a kan yanar-gizo;

- talla Ecofill, tabbatar da cewa da haske na wakilta da kuma wakiltar buga harsashi rai sake zagayowar.

- Talla Honda dila - Alghanim Motors, wanda ya nuna a gani irony a cikin m alamu yan unguwa suka bata to masu motoci.

- Gangamin kalle ni, na kira da'a hadakai mata ba su jure musgunawan cikin gida, da sauransu.

Talla Festival "Cannes Lions 2015". Gwarzon

A 2015, da zinariya "Cannes Lions" samu yaƙin neman zaɓe, m kaifi zamantakewa da jama'a al'amurran da suka shafi. Daga cikin su - sotsreklama directed da kaciyar mata. jan tare da wani shiri na Coca Cola. Talla ga Museum of Great Patriotic War a garin Meaux. tallata da cream, shi ne iya hana hadarin tasowa nono.

Bugu da kari ga m gaggawa matsaloli na jama'a a bikin kuma lura kawai m ayyukan. Alal misali, Smart iri m yaƙin neman zaɓe, directed da ta fi kusa fafatawa a gasa. Ko kyau ra'ayin na Air Asiya kamfanin jirgin sama, featuring waterfalls da sauran kyau na Thailand a karkashin ambaliya na yawon bude ido. Ko m talla da Mars, wanda ya nuna marufi da abinci ga dabbobi da m Cats. To ko sosai caustic aikin Brewer, a cikin abin da akwai wani sarari allusion zuwa karshe na bara ta FIFA World Cup.

Golden Lion - talla "Oscar" marketing masana'antu

A kyautar a shekara kawo tare yawa baƙi daga ko'ina cikin duniya a kan Faransa Riviera. A gasar a Firayim wurare - da Palais des Festivals et des Congrès. Shi ke an ce babban matsayi na Idin, domin dalĩli ba kawai a cikin talla masana'antu, amma kuma a cikin art duniya. A taron "Cannes Lions" wani yanayi na 'yanci da kerawa, cohesion da asali, amma bayan da cewa, bikin siffofi da sauki hamayya cancanta ga matakin da kungiyar da kuma isa iko. Wannan taron shi ne daya daga cikin goma mafi muhimmanci al'adu events a Faransa, tare da sanannen Cannes Film Festival.

Bayan duk wannan, da gasar "Theoulesurmer Lions" tallace - shi ne cibiyar da wani taro na 'yan kasuwa da kamfanoni aiki a cikin talla masana'antu, a wani wuri domin tattauna batutuwa da dama da masana'antu mafita ga karfafa ta ci gaba, da musayar invaluable kwarewa halittawa a kusa da filin wasa.

Saboda haka, Premium "Cannes Lions" - shi ne daya daga cikin mafi yawan sanannun da kuma high-profile duniya bukukuwa. Yana iya ba a farkon ga sabon shiga da kuma dorewar sunayen shahara. A gasar da shi ba kome abin da manufofin ko kudi, da Babban abu - kerawa da kuma m tunani, kyale lashe yake mafi kyau.