SNW-bincike - key fasali

A ra'ayi na SWOT-bincike da aka fiye ko žasa a tsare a cikin filin na kasuwanci da kuma management. Amma da definition "SNW-analysis" sau da yawa yana sa wasu rikice. Tare, bari mu yi kokarin fahimtar wadannan dabi'u da kuma gano da babban fasali na wadannan aka gyara.

SNW-bincike: abin da shi ne

Analysis na ciki yanayi na kamfanin, ko da sha'anin ne na gama kima na sha'anin ko kungiyar, wanda cikakken nuna ta karfi, kasawan da kuma tsaka tsaki jam'iyyar. A marketing filin definition "SNW-analysis" da ɗan kama da definition na SWOT-bincike, amma da farko akwai mai sifili bangare na gudanar da bincike. SNW - wannan ne na kowa raguwa kunshi kalmomi uku na Turanci asalin (S - forte, N - tsaka tsaki matsayi da kuma W - rauni).

Kamar yadda yi nuna, SNW-bincike na ciki yanayi na sha'anin - mai sosai m hanya domin sanin ko gasa na kungiyar, a cikin abin da rawar da wani tsaka tsaki matsayin shi ne mafi kyau a zabi wani sakandare kasuwar matsayi na musamman halin da ake ciki. Kamar haka gyarawa da kuma abin da ake kira sifili batu gasar. Yana bada sha'anin? Da farko, shi ba ka damar gano karfi na kungiyar da kuma inganta shi, watau, to matsayi da kamfanin a wani musamman kasuwar.

5 al'amurran SNW-analysis

A general bincike na ciki yanayi kunshi wadannan fannoni:

1. Marketing.
2. Finance.
3. Ayyuka.
4. Human albarkatu.
5. Al'adu da kamfani.

1. Marketing, bi da bi, kunshi wadannan aka gyara: rabo daga kasuwar gasa na sha'anin, da iyaka da kuma ingancin kayayyakin (sabis), kasuwar yanayi, tallace-tallace, da talla da kuma sakawa na dukiya.

2. Analysis na kudi halin da ake ciki na kungiyar kimanta tasiri na dabarun shiryawa, kazalika da gano hanyoyin kasawan a ciki sarari na kungiyar da kuma matsayinsu dangi zuwa da fafatawa a gasa.

3. A wani shiri, da muhimmanci rawa ga bincike na administrative ayyukan.

4. Kamar yadda maganar ke, cadres shirya kome da kome. Wannan shi ne dalilin da ya sa mutum albarkatun, wato cancantar ma'aikata, su hali zuwa ga wadannan manufofi, kazalika da iyawa da ma'aikata da kuma management a general, yi daya daga cikin mafi muhimmanci matsayin a yadda ya dace da wani sha'anin.

5. Corporate al'ada - shi ne wani unconventional factor cewa duk da haka aikin wani muhimmanci rawa a cikin kungiyar. Yarda, ba tare da wani m sauyin yanayi a cikin tawagar da wuya a tabbatar da dangantaka tsakanin ma'aikata da kuma yadda ya kamata aiwatar da ayyuka. Daga da-hadewa aikin na duk tsarin ƙungiyoyin ya dogara sun fi mayar a kan nasarar da kungiyar.

SNW-m

Kamar yadda aka ambata riga, SNW-m - a mafi nagartaccen bincike na karfi da kuma kasawan na kungiyar. Wannan dabarar yana da wadannan manufofin: tantance mafi karfi da kuma magance su kyautata, da kuma kasawarmu domin kawar da su gabã ɗaya ko yin karfi. Bugu da kari, shi ne shawarar ƙayyade da ake kira tsakiyar wa'adi yanayin, wanda zai ƙayyade wani karin cikakken hoto na kungiyar. Saboda haka sau da yawa haka al'amarin da cewa wani musamman kamfanin a gasar ne kusan duk, sai dai daya, da manyan mukamai a jihar N, kuma daya kawai matsayin - a Jihar S. tsaka tsaki matsayin - wannan ne talakawan jihar na kungiyar ga wani lokaci .

m

Company SNW-bincike yayi bincike cikin wadannan fannoni na ciki yanayi na kungiyar:

• Babban dabarun kasuwanci na kungiyar.
• Gasa na kaya, da kayayyakin ko ayyuka a cikin dacewa kasuwar.
• A gaban wasu kudi.
• A tasiri daga cikin iri, bidi'a da ma'aikaci.
• Marketing kuma samar da matakan.

Domin a hankali nazarin ciki yanayi na kungiyar, amfani SNW-analysis hanya, wanda ga mafi part rage zuwa ciko a cikin wadannan tebur:

Haifar SNW-analysis

A sakamakon haka, da kwararru kamata loomed quite bayyananne hoto: a SNW-bincike m, amfanin tabbata a wurinsa, da kuma SNW-bincike ya nuna a sarari halin da ake ciki a kasuwa. Saboda haka, tare da taimakon musamman shirye-shirye za a iya sanya kwatanta da Manuniya da kungiyar ta dabarun da kyautata makomar hanya na aiki, wato, don inganta kai tsaye da management tsari, yin shi fi tasiri.