RTB-tallace - An tallata a real-lokaci

A baya can, babban tasiri Hanyar da talla kuwa shi ne kafofin watsa labarai talla. RTB-fasahar ta zama sabuwar alama a ci gaba da wannan aiki a kan internet. Juyin juya halin ya fara a 2008, lokacin da baya "wholesale" sayan talla dandamali da aka maye gurbinsu "Retail" tsarin. Kowane talla sarari aka sayi da sayar a real lokaci via wani gwanjo. RTB - Real Time umurnin - sunan wannan sayayya da kuma tallace-tallace tsarin.

RTB-tallace - manufar

A RTB-tallace - wani sabon fasahar tallarmu na kan layi, wanda aiki a kan manufa gwanjo da Sanarwa da tallata a real-lokaci. Bambanci ne cewa irin wannan talla da aka yi niyya da manufa baƙo, da ba domin sayan talla sarari a kan yanar. Lokacin da wani mai amfani zo zuwa ga zaba manufa, RTB tsarin aikin wani nan take gwanjo. Kowane show RTB-tallace da aka saya a tsaga biyu. Bayan haka, mafi m tayin zuwa ga abokin ciniki bayyana gaban mai amfani da idanu. Da masu sayarwa a kan gwanjo shafukan ne ad networks. Su ya kamata a hada RTB-shows.

mai amfani Gasktawa

Don gane da mai amfani da bincike amfani, da asusun a social networks, mobile dandamali, da dai sauransu. User kira da manufa, idan ta kõma, cikakken tare da talla. Personal bayani game da shi a lokaci guda zama a cika amincewa. Kadaici da manufa masu sauraro (niyya) ya auku a kan tushen da m mai amfani da bayanan martaba bayar DMP. Karuwan yadda ya dace a cikin sharuddan na talla yana daidai RTB-tallace. Kamar yadda wani gwanjo tsari ne da za a tattauna a kasa.

Yadda cikin RTB

RTB-tallace - wani tsarin da cewa ba ka damar sadarwa da mai sayarwa da mai saye ya fi dadi. Mai amfani da samun da gaske bukatar tallata, kuma mai sayarwa ya qara index of tasiri na da talla. Muddin mai amfani lodi a shafin yanar gizo, da RTB tsarin gudanar da gwanjo a real lokaci. DSP tsarin (da suka wakilci bukatun da tallace-tallace) tantance darajar da yin fare. Bayan karshen gwanjo da aka zaba mai talla, da kuma site baƙi za a nuna shi ne ya RTB-tallace. "Yandex", misali, bayar da da talla cibiyar sadarwa don irin wannan samfurin gabatarwa.

Fara na gwanjo

Gwanjo zai fara a lõkacin da wani mai amfani da farawa sauke wani shafin yanar gizo a browser. Wannan shafi na dauke da wani talla naúrar. Next RTB-musayar gaba da bayanai zuwa m saye a kan tabo talla. Yana kuma rahoton da size, da wuri daga cikin ad naúrar, kuma ad format. Bugu da ari daukar kwayar cutar mai amfani da ID, wanda shafin yanar gizo an ɗora Kwatancen. DSP-saye a duba wannan bayanai da kuma kimanta hanya. Fara fatauci a cikin wani da aka ba wurin. Bisa ga masu girma dabam rates, RTB-musayar lashe ne m. Auction yana game 100 ƴan daƙiƙa. Matsakaicin fare samun wani wuri domin banner, kuma ta bayyana a kan mai amfani da page.

Abũbuwan amfãni daga cikin sabon fasaha

RTB talla - a sa na abũbuwan amfãni a gare tallace-tallace, da kuma masu amfani da shafukan.

ga tallace-tallace

1. Niyya shi ne daidai saboda da yiwuwar yin amfani da nasu sharudda. Wannan rage "blank" shows.
2. Tallace-tallace da kayyade darajar kowane ra'ayi, maimakon wholesale sayayya a farashi.
3. The fasaha taimaka don nuna mai amfani, dangane da bukatun da halaye, musamman banner.
4. Aikace-aikace na} ir} qara ad kudaden shiga shafukan.
5. RTB complements gargajiya talla. Yana yiwuwa a kafa wani m kudi a kasa ta nuna ba za a sayar. A wannan yanayin, a al'adance da talla da aka nuna.

ga mai amfani,

1. M talla.
2. Talla mafi wakilin bukatun da mai amfani, ya zama mafi ban sha'awa da kuma kasa m.

Domin RTB-shafukan

1. Aikace-aikace na} ir} qara ad kudaden shiga shafukan.
2. RTB ba gaba daya kau da saba talla, idan gwanjo ne wanda ba a gama ba, masu amfani ga ya fi na kowa Banners. Kamar yadda aka ambata a sama, da nuna ba a sayar, idan ba miƙa farashin fi da mafi ƙarancin kafa a gare shi.

RTB tsarin

RTB-tallace - shi ne mai tsarin don aiki tare da terminology wanda ilmi wajibi ne. A tsarin yana amfani da wadannan Concepts:

1. Bukatar Side Platfrom (DSP) - a dandali tare da wanda tallace-tallace aiki. A dandali akwai wani dubawa, ta bayyana lokacin da ka yi amfani da ƙara-ins a kan DSP.
2. Sayar da-Side Platform (SSP) - wadannan ne kamfanonin da suke fatauci wurare a cikin talla dandamali.
3. Ad canje da Ad Networks - musayar ko cibiyar sadarwa talla, sun samar da hulda shafukan da tallace-tallace.
4. Data Management Platform (DMP ko Data Partners) - kaya na Web profiles na Internet masu amfani, wanda ake amfani da daidaici niyya.
5. Trading Desk - shi ne wani add-on DSP, wanda ba ka damar gudanar da biya na talla a cikin atomatik yanayin.
6. DCOP - wannan m dandali da cewa taimaka a samar da wani banner.
7. Ad Verification & Brand Kariya - a tsarin na post-gwajin ad raka'a, kazalika da kariya daga brands.
8. Analytics - wannan wannan hasashen kayayyakin aiki, don taimaka maka kiyaye hanya mai amfani aiki a kan hanyar sadarwa.