Zara Clothing - dress tastefully.

A ranar, da ciniki iri Zara ne da aka sani a cikin fiye da kasashe 75 a yammaci da kuma gabashin Turai, Amurka, Afrika da Asiya. Kamfanin yana da fiye da 1,5 dubu Stores Zara kiri kaya.

A bit na tarihi na ci gaba.

Kuma shi duka ya fara da guda store a cikin Spanish birnin La Coruna, a cikin abin da akwai kayayyakin kamar model na shahara fashion gidaje, da ingancin ba na baya zuwa gare su, amma farashin da aka quite m ga mai fadi da kewayon saye. Wannan shi ne babban manufar kamfanin Zara, kafa a shekarar 1975 Clemente Amancio Ortega. Babban aiki a lokacin da aka inganta samar da tufafi da fasaha don haka da cewa da dabarun zamani da sauri don bayyana a kantin sayar da shelves. Kuma Ortega har yanzu samu shi. Tare da Kasteyyano wanda canjawa wuri duk da fasahar da bayanai aiki da kuma ci gaban zane sababbin abubuwa a cikin walwa versions, da kuma amfani da sabis na 200 zanen kaya a lokaci guda, sun kasance iya rage lokacin daga ra'ayin don dadada a rayuwar ta har zuwa makonni biyu. A wannan lokaci, da misali zane ci gaba da kuma ta ci gaba da aiki a shahara couturier daukan up rabi na kalandar shekara. A sakamakon haka, da suke alfahari da sabon tarin kawai sau daya ko sau biyu a shekara.

Bugu da kari, zara tufafi ya na da isasshen inganci, da kuma model wajen raya dangane fashion trends, relished ba kawai Spanish abokan ciniki, amma kuma waje masu amfani.

A shekarar 1985, kamfanin ya shiga Zara Community kamfanonin karkashin Amancio Ortega, wanda aka kira Industria de Diseño Textil SA, kuma a rage Inditex. Akwai kuma hada irin sanannun brands kamar Massimo Dutti, Ja kuma Bear, Oysho , Uterqüe, Stradivarius da Bershka.

Mene ne dalilin da ga nasara.

A key to nasarar Zara a sabon abu kamfanin siyasa, wanda shi ne mayar da hankali ba a kan talla amma a kan wani m (kowane mako biyu), zuwa na sabon model a kasuwa. Saboda wannan shi ya kulla mafi m ziyara zuwa guda abokan ciniki a matsayin model dukan lokaci sabunta, da kuma sha'awar samun wani abu daga sabon tarin zo tare da kowane update.

Zara tufafi inganci da farashin siyasa na kamfanin taka muhimmiyar rawa a cikin yaduwar da iri a dukan duniya. Baya daga Spain (mahaifarsa daga cikin iri), shi ne mafi kyau ga ci zara "kama" a Faransa, inda a yau akwai fiye da 116 aiki shagunan. A ci gaba da model relished picky Faransa, kuma kiri kantuna sun girma cikin sauri a fadin kasar.

A ranar, da manufar "nan take yanayin" da kuma cikakken farashin-yi rabo ne babban shigarwa maki ta hanyar abin da tufafin Zara sami ta saye a kasashe da dama a duniya.

Babban kwatance.

Zara a kan official website za ka iya ganin duk samarwa model na tufafi da ba kawai. Akwai da dama yankunan da kayayyakin Zara:

- tufafi.

- zara outerwear ga maza.

- Outerwear zara ga mata;

- Zara takalma.

- na'urorin haɗi.

- yara fashion.

A kan samar da abinci.

Production rassan ne yafi a Spain da kuma Portugal, amma akwai wasu a Gabashin Turai da Asia. Akwai kuma samar a Turkey, duk da haka, bisa ga kafa, akwai kawai mafi malokonkurentny kaya, misali, da saba T-shirts.

A halin yanzu a Rasha akwai game da 37 alama shagunan Zara, wanda ji dadin fadi da shahararsa tsakanin Russia.

Bisa kididdigar da, da aka gudanar a Spain, daya daga cikin shahararrun otel-iri guda baƙo zo a kan talakawan biyu zuwa sau uku a shekara, duk da cewa Zara Stores suna ziyarci da wannan saye har zuwa 17 sau a shekara. Kuma, saboda haka, da bandwidth a Zara ne yafi hakan, da kuma abin da ya sanya wannan alama haka shahara.

A shekara-shekara yawa na kamfanin Zara ne game da 6,264 biliyan. €.