Benchmarking - shi ne duk abin da

Idan muka fassara daga Ingilishi kalmar «benchmarking», shi dai itace: benci - wani wuri, sa alama - don bikin. Wannan shi ne, to "yin daraja", "alama da tabo". Ma'anar wannan kalma zai taimake ka ka fahimci Rasha karin magana: "Smart ilmantuwa daga wasu 'kura-kuran, wawa - a kan nasu." Saboda haka, benchmarking - wannan shi ne kashi na farko na wata maganarsu.

Tsanani - wannan shi ne wani kwatanta da ayyukan da wadanda na fi nasara fafatawa a gasa. Wannan bincike ne da za'ayi ba kawai ga fun, amma domin su kusantar da karshe game da aikinsa, to sami kuskure kuma shortcomings. Sa'an nan, ya gyara su, kuma motsa gaba.

Alal misali da ra'ayin, tuna da wani karin maganar yanzu Turai. "Business - yana da wani bike: pedaling - don matsar da sauri, a daina pedaling - ka fada." Zaunannen har yanzu zai yi aiki ba - za su koma baya. Saboda haka, yana da mugun aiki don kasuwanci - ya hana wannan ci gaba. Kada zuba jari a ci gaba da kuma marketing.

Masana sun rarrabe tsakanin hudu iri da aiwatar da wannan tattalin arziki sabon abu :

• janar benchmarking - da kwatanta da kansa cika da samfurin tallace-tallace da dama Manuniya daga cikin mafi nasara fafatawa a gasa.
• aiki - a kwatanta mutum sigogi da Manuniya tare da wadanda na masana'antu shugaban (tawagar kwararru ta gudanar da binciken).
• m benchmarking - bincike na bayanai a kan harkokin kasuwanci tare da wani bincike masana'antu.
• ciki - da bincike na aiki na ƙungiyoyin cikin kungiyar a kan sigogi amenable misalin.

Alal misali, Hewlett-Packard Company da zarar gudanar da wani aikin benchmarking domin kawar da backlog na ta Japan fafatawa a gasa. Karatu fihirisa dauki wani lokaci na recoupment. A binciken da ɓullo da wani dabarun domin kara ci gaba da samfurin. A sakamakon za a iya hukunta daga plethora na ofishin kayan aiki da HP logo a kowane ofishin.

Babban wahala cewa ma'anar benchmarking - shi ne cewa fafatawa a gasa, ba su karkata zuwa raba asirin su nasara. Commercial bayanai da aka rufe, da kuma ƙoƙarin samun shi classified a matsayin masana'antu leken asirin. Saboda haka, sakamakon akwai wani yawan kuskure.

Tare da wasu zaton za a iya samu a na kowa tare da kasa da kasa ISO-9000 nagartacce. benchmarking da ISO-9000 manufofin ne zuwa amince a high-matakin misali ne ba kawai a karshe samfurin amma kuma a kowane mataki na tsari.

"Ford," A misali na kungiyar. By 1986, wani tsanani ƙi zo a cikin kamfanin. masana'antu giant manajoji gudanar benchmarking bincike, wanda ya sa a da a saki Ford Taurus - na farko gaban-dabaran drive model na damuwa. Yanke shawarar ba gaban-dabaran drive mota shi ne sakamakon bincike na da ayyuka na nasara fafatawa a gasa - Hyundai da General Motors. Bugu da kari ga dukkan-dabaran drive, yayin da samar da mota sauran kamfanoni nawa dalilai daga cikin mafi kusantar fafatawa a gasa, an ɗauke shi zuwa lissafi. A sakamakon haka, Taurus zama mota na shekara, da kuma sakamakon na tallace-tallace domin duk lokacin da aka gane a matsayin daya daga cikin biyar mafi kyau-sayar da motoci daga Ford.

Ka tuna cewa benchmarking - shi ne wani kayan aiki na m daukan hotuna da matakai. A cikin hali na guda aikace-aikace na nasara zai kasance na wucin gadi, kamar yadda ya juya zuwa ga wannan Taurus: ba bincikar a cikin gaba 'yan shekaru, da flaws a cikin mota sa gunaguni daga mota masu. Wannan cin zarafi ba rage da tallace-tallace na ce maki.