Mene ne cibiyar sadarwa marketing? Ribobi da fursunoni na cibiyar sadarwa marketing

Sau da yawa sosai, da sararin da wani hanzari gwamnatin kasuwar masana'antu su ji da kalmar "cibiyar sadarwa marketing." Mene ne shi, abin da siffofin da ra'ayi, da yadda shi rinjayar da yi Manuniya na kamfanin - wani al'amari na sha'awa ba kawai ga kasuwanci sharks, amma kuma wadanda suke kokarin fara nasu kasuwanci, ko kuma kawai neman tushen samun kudin shiga.

Gano da amsoshi, kazalika da samun matsahi na saba da masu da kuma ma'aikata na kamfanonin da suke iya samu nasarar amfani da cibiyar sadarwa marketing ra'ayi a cikin aikin, za a iya kara daga cikin labarin.

Mene ne wani cibiyar sadarwa marketing

Multi-matakin ko cibiyar sadarwa marketing (MLM) - shi ne inherently wani takamaiman samfurin ganin tsari, wanda yana amfani da wani kai tsaye lamba tare da mai saye manufacturer. Wannan tsari za a iya kai tsaye, ko ta hanyar horar da rarrabawa. Its bayãnin hukuncin alama ne da cewa ta hanyar wannan shawarwari shi ne zai yiwu ba kawai don aiwatar da zama dole kayayyakin, amma kuma kurtu sauran sha'awar mutane.

Payout Daukaka a cikin wannan yanayin ne gaba daya bude - kudi da kuma amfanin samu ba kawai implementer, amma kuma duk waɗanda suka wuce, ta hanyar da samfurin a cikin sarkar. A daidai wannan lokaci da samun wani aikin hukuma, real, kuma dogara ne kawai a kan da yawa daga dukiya sayar. Duk da yake, misali, a cikin hali na wani dala makirci, wanda aka akai-akai a hade tare da cibiyar sadarwa marketing, da ribobi da fursunoni ba haka a bayyane yake, saboda a wannan yanayin, da rasit na kudi a kudi na zuba jari na sauran mahalarta, kuma su dace da bayar da ba a tabbatar.

Amfani ko rashin amfani

Kamar yadda kowane ra'ayi, MLM tsarin ne ba tare da ta tabbatacce kuma korau bangarorin. Zabi duk da ribobi da fursunoni na cibiyar sadarwa marketing ne zai yiwu ta nazarin tasirin da cewa wannan kasuwanci makirci ga kowane daga tsarinta - kamfanoni, ma'aikata da kuma masu amfani da.

Amfanin ga kamfanin:

• Unlimited samun abin m.
• babu talla halin kaka.
• Babu halin kaka don haya na gabatarwa ga shagunan.
• babu halin kaka don isar da kaya;
• kadan baki a kan wani ɓangare na jama'a ayyuka, da rashin wani takardun rahoton.

Don karshe batu iya kuma sun hada da gabatarwar da wani m haraji aikinsu. Saboda gaskiya cewa samfurin da dama a hannun mabukaci, maimakon ta hanyar da Stores, duba tallace-tallace da wuya matuƙa.

Wane amfani za a iya gano ga MLM kamfanin ma'aikata

Horar da bayyana sharuddan albashi rabawa ne key gina wani cin nasara kasuwanci for MLM kamfanoni, don haka a lokacin da ka yi aiki tare da tawagar shugabanci yayi masa da wadannan fifita:

• Unlimited albashi (as gani, duka biyu kamfanin da kuma ga ma'aikata na wannan lokaci ne na kowa da osnovoopredelyayuschim).
• kudi 'yancin kai, watau, damar da za su gudanar da wani ayyuka ba tare da akai matsa lamba na m.
• da yiwuwar kiwon nasu kasuwanci tare da kadan zuba jari, ko da kuwa shekaru, da ilimi;
• wani m aikin jadawalin dace.
• ta kyautata na sirri basira.

M kungiyar na aiki tsari - da hasara?

cibiyar sadarwa marketing fursunoni a lura, idan shugaban hukumomi, ko daga cikin tawagar akwai mutane da kadan gwaninta. A al'ada hanya na kasuwanci, ba za su iya kulle aiki matakai, adversely shafi matakin tallace-tallace. Akwai dalilai da dama:

• kyawawan kaya ma'aikata daga abokan ciniki da kuma sauran dillalai.
• albashi rashin zaman lafiya (tallace-tallace matakai a cikin daban-daban watanni na aikin zai iya samar da wani daban-daban riba).
• m matsa lamba saboda gabar alhakin wasu da rashin kungiya basira, a sakamakon high yawa na ma'aikatan rashin biyan bukata da ingancin aiki tsari.

Mene ne amfanin MLM ka'idojin ga mai saye

Domin da mabukaci, da ribobi da fursunoni na cibiyar sadarwa marketing shi ne cikakken sauran fasali. Alal misali, yana iya zama wani rashin wuce kima intrusiveness a kan wani ɓangare na rabawa a cikin wani kokarin sa mai saye amfani da, a cikin hali na ƙi, your lokaci ne m duka biyu. A amfani ne a cikin wadannan dalilai:

• ceton lokaci a kan tafiye-tafiye zuwa store;
• cikakken sani na ingancin kayayyakin.
• iko na kudi kudi.
• Baron ne mai rahusa godiya ga kari, da rangwamen, tallace-tallace;
• oda da kuma samun dukiya a wani m lokaci.

Haka ma wata dama zo ta hanyar MLM ra'ayi gani kwatanta, duba qagaggun, a raba su, ra'ayin, yin, sami shawara a kan daban na dukiya saya. Har ila yau tsayar da yadda ribobi da fursunoni na hanyar sadarwa marketing tasiri a kan kasuwanci yadda ya dace da kuma tallace-tallace aiki, a kunna ratings.

Mene ne rating, abin da darajar da shi yana ga cibiyar sadarwa marketing

By kanta, da rating ne musaman irin kimantawa na da tasiri na musamman irin aiki. Nunarsa bukatar data cewa za a iya samu ta hanyar social safiyo. Suna tsunduma a musamman kamfanonin da cewa rike da bayanai da kuma wuce da shi a kan wa abokan ciniki na nan gaba amfani.

A kan aiwatar da bayanai ta bayyana ribobi da fursunoni na cibiyar sadarwa marketing da za a yi amfani da ci gaban da wani kamfanin a wani musamman yankin da ya inganta a wasu samfurin. A sakamakon samu damar mu mu gano da kuma rikodin kudi sakamakon ga kamfanoni ayyuka, kazalika don amfani ga ci gaban sabuwar dangantakar kasuwanci dabara a nan gaba shiryawa da tattalin arziki.

Rating Grid kamfanonin

Raba batu ga ratings, ba ka damar waƙa yadda tasiri cikin cibiyar sadarwa marketing - kamfanin, jerin wanda za a iya yi tattali, ga kasa da kasa fagen fama, kazalika ga kowane mutum kasa ko yankin akayi daban-daban. A data kunshe a cikin tsarin wadannan saman ratings zuwa fahince yadda aiwatar da samfurin ne m ga mabukaci, kamar yadda da canje-canje a cikin ciki tsarin da kamfanin ko da gabatarwar sabon samfurin tasiri a kan tallace-tallace Figures da sauransu.

A wannan yanayin, da rating ne ganewa na gasa a kasuwa da kuma yadda kamfanin ya girma financially a kan lokaci. Har ila yau, data a kan tushen da lists na kamfanonin da damar da mu ba wani cikakken cikakken bincike na kudi da damar a nan gaba, to fahimci abin da ya yi da su rubanya / sau uku da rates a nan gaba.

List of Rasha MLM kamfanonin

Kasa ne a jerin da ya hada da manyan m da ake ji wani tasiri sadarwa sayar da kamfanin. List of Rasha kan ayyukan da shekara da ya hada da wani iri-iri na tattalin arziki, fasaha, al'adu da kuma zamantakewa abubuwan. A saman 5 jagorancin cibiyar sadarwa da kamfanoni da wani babban kaso na tallace-tallace da kuma riba girma for 2015 sun hada da:

• Avon Prod. Inc.
• Amway hukuma
• Oriflame Cosmetics SA
• Mary Kay Inc.
• Faberlic OAO.

Idan muka kwatanta wannan top-karshen jerin Manuniya, misali, a 2012, za su zama mai muhimmanci Trend a cikin ƙi zuwa girma a tallace-tallace, da kamfanin Oriflame (a 2012 ya dauki 2 nd wuri). Idan takaita, da tattalin arziki da rikicin ya shafa da rage daga cikin matakin na tallace-tallace ga duk kamfanonin ba tare da togiya. Duk da haka, Avon ya iya ta riƙe da jagorancin matsayi: ta tallace-tallace, kamar yadda kafin, sa up daya bisa uku na m yawa na duk jera kamfanoni. Wannan yana nufin cewa sakamakon da rating bincike kamfanin Avon ne daya daga cikin mafi m da kuma ci-gaba sadarwar kamfanonin a kan Rasha kasuwar.

Kamar yadda sakamakon a wani karuwa a tallace-tallace da kuma martaba

Babu shakka, a lokacin da wuya tattalin arziki halin da ake ciki yana samun fita daga wuya kudi halin da ake ciki na kamfanin ne don karfafa ma'aikata don inganta matakin na tallace-tallace. Wannan shi ake kira "motivational cibiyar sadarwa marketing." Mene ne jigon wannan shirin? Yana ba ka damar inganta your kamfanin up da masthead jerin saboda ƙarin kudi tsaro ma'aikatan da kuma gina nasu makircinsu a matsayin riba ta hanyar kawo a bangarori uku.

A wasu kalmomin, da sakamako da aka shiga a cikin wadannan lokuta:

• domin sayar da manyan girma samarwa;
• don jawo hankalin ƙarin ma'aikata wanda zai yi wani babban girma da kayayyakin da neman wani sabon abokin ciniki tushe.

Tabbatar da cewa gina wani cibiyar sadarwa marketing makirci iya muhimmanci inganta kamfanin ta riba girma da kuma recoup da halin kaka. Kuma muna bukatar mu yi wannan, kawai sha'awar samun wani sauki karin kudin shiga, da kuma nagarta sosai gabatar da su samfurin ga mai saye. Wannan shi ne dalilin da ya sa yawan mutanen da hannu a cikin wannan kasuwanci tsari ne fiye da 6% na Rasha, yawan, da kuma wadannan lambobi suna girma daga shekara zuwa shekara.

Yadda za a kauce wa kamuwa da aka azabtar da zamba cibiyar sadarwa marketing da kuma nasara a shi

Hakika, cewa ya cimma nasara a cikin MLM kasuwanci, da ƙarfi, ba ga kowa da kowa, amma akwai 3 dokoki, shiryar da wanda ka iya kauce wa zamba da kuma kudi kasawa da kuma fahimta da aiki manufa na cibiyar sadarwa marketing:

• kamfanin dole ne dole a rijista (duba kamfanin wakilinsa a cikin tarayya, za a iya ayyana yin amfani da hanya rdsa.ru), wannan muhimmanci ƙara da factor na amincewa a kamfanin da kuma shi ne mai nuni da da hukuma ayyukan;
• aikin bukatar zabi wani kamfanin da high tallace-tallace ranking, mamaye wani abu matsayi a kasuwa a yau - shi ne babbar hanyar da preuspevaemosti, tasiri kai-kyautata, da kuma wajen da kuma al'amurra.
• matsakaicin magana da aiki mutuntakar (ikon aiki, shirye koyi, inganta da basirarsu na sadarwa da kuma lallashewa), da shugaba matsayin - ne mai garanti na nasara cikin hali na kasuwanci cibiyar sadarwa.

Babban abu - tuna cewa mai saye ya kamata a yi daidai da ra'ayi na irin aiki. Ya kamata ba kama wani maloobyasnimuyu rikice, zamba, ko da wani dala makirci. Duk abin ya zama kamar yadda m, daidai hadu da bayyana bukatun.

Reviews na aiki masu amfani MLM ra'ayi

Zai ba da damar mafi fahimtar yadda cibiyar sadarwa marketing abin da shi ne, real mutanen da suka fuskanci ka'idojin da aiki. Mutane da yawa ma'aikata na wannan kamfanonin sun lura da wanzuwar matsaloli a farkon matakai na sani da wannan Hanyar kasuwanci. Wannan shi ne saboda ba kawai don aiwatar da assimilation mai yawa bayanai, amma har zuwa samun tunani na alertness.

To jimre da dukan zuciyarsu, kazalika da sauqin fahimta duk na matakai damar gaban nazarinsa, laccoci, horo, a shirye taskoki, a cikin abin da aka gaya daki-daki, game da fasali na kayayyakin miƙa, a kan manufofin da kuma kudi da tsare-tsaren na kamfanin. Irin wannan lokaci-lokaci shawarwari don taimaka wajen inganta dabarun da suka kamata don aiki, ya zama mafi m.

Af, godiya ga sake dubawa da ma'aikatan wannan cibiyar sadarwa da kamfanoni MLM ra'ayi tun farkon 2014 ya daina za a gane a matsayin yaudara, amma kawai a matsayin amintattun tushen samun kudin shiga, da tasiri na wanda ya dogara a kan halayen.

Tips ga sabon shiga

Bisa dukkan sake dubawa, to nasarar gina aiki, shiryar da ka'idodinta cibiyar sadarwa marketing, yana yiwuwa a gaban:

• gogaggen shawarta.
• nufin halittu farfadowa.
• mai kyau samfurin ingancin takardar shaidar tabbatarwa.
• mai kyau ijara,
• mai jituwa tsakanin tawagar.

Za ka iya samun m yawan biyu tabbatacce kuma korau ra'ayin a kan gudanar da cibiyar sadarwa marketing. Akwai ribobi da fursunoni ga kowane daga cikin hanyoyin da yin kasuwanci. Babban abu - na duk na sama sa da 'yancin karshe, to dõgara a kan data kasance kwarewa da magabata, da basira amfani da ilimin da suka samu da kuma nasarar aiwatar da su a rayuwa.