Direct marketing

Marketing - ne da gamsuwa na dukiya ko sabis don wani musamman yawan kungiyoyin ga wanda kamfanin da aka halitta.

A wannan zamanin bayanai fasaha da kuma m kasuwanci warrior, marketing ne wani ɓangare na kasuwanci management, saboda dama dabarun zai ko da yaushe su iya daukar kamfanin na gaba matakin ko su hana ta lalata.

Direct marketing - wannan irin marketing sadarwa, wanda ya nẽmi tattaunawa tare da mutum mabukaci da aka tsara don nan take mayar da martani daga gare shi. Direct marketing za a iya za'ayi: mutum tallace-tallace, mail-haruffa, wayar da kira ko e-mail wasiƙun labarai, a general, duk da cewa zai iya sa da mabukaci saya, ko mataki.

Direct marketing za a iya raba:

Single-mataki - mabukaci amsa ga wani sakon da tallata sayan kaya.

Biyu-mataki - kafin ka saya da mabukaci ya kamata yin wani mataki, kamar su gabatar da wani coupon ko duba.

Korau selection - mabukaci zai karɓi saƙonnin har irin wannan lokaci kamar yadda ba zai aika da ƙi, a rubuce.

Direct marketing ne samun shahararsa a Rasha, domin shi ba ka damar kai bayanai zuwa mabukaci da kadan kudin. Har ila yau, daya daga cikin manyan abũbuwan amfãni - shi ne mutum sadarwa. A kamfanin, wanda ke da mallakar wani database na bayani game da abokan ciniki, yana da damar yin amfani da harafin da kuma zama kamar kaina da addressee, wanda qara sadarwa yadda ya dace da kusan 100%.

Kowace rana, za a email, ba za ka iya ganin haruffa a cikin "banza" fayil, ko littattafansa a cikin akwatin gidan waya - wannan shi ne kai tsaye marketing. Mutane da yawa daga cikin saƙonnin ba su isa addressee ko kai nan da nan ta aika wa shara. Don mutane kiyasta ko bayanai ban sha'awa ga shi, yana daukan kawai 2 seconds. Bayan na farko 2-biyu kima, ya fara karanta ko jefa cikin kwandon. Entire teams suna aiki don ƙirƙirar gabatarwa na samfurori da kuma ayyuka da mabukaci akalla karanta sakon, da kuma dukan art - yin wata wasika haka cewa mabukaci ya amsa.

Direct marketing ne ba kawai a aikawa jerin shawarwarin iri daban-daban mailboxes, wannan saduwa manajan tallace-tallace tare da abokin ciniki. Wannan nau'in shi ne daya daga cikin rare siffofin kai tsaye marketing a duniya.

Bari mu dubi wani kai tsaye marketing dabara a kan misali Colin'S shopping dabarun. A 2006 kamfanin ya gabatar Colin'S rangwame katin tsarin. Cards an bayar da batun sayan da kuma kammala tambayoyi. Bisa ga sakamakon samu bayanan sirri da aka gudanar abokin ciniki bincike da kuma alama da manufa masu sauraro. Shops Colin'S - shi ne mai tarayya cibiyar sadarwa, don haka da cewa kowane yankin da kantin sayar da zai samu wani daban-daban manufa masu sauraro. Direct Marketing (kamfanin Colin'S misalai nuna cewa zabi na dabarun dole ne a kusanta fahimce) a cikin wannan yanayin ne tasiri.

Godiya ga sanin ta abokan ciniki, kamfanin ya ci gaba da wani tasiri dabarun domin kai tsaye marketing - sms-aikawa, telemarketing, e-mail marketing, wanda a yarda da kamfanin zuwa ko da yaushe zauna "a touch" tare da abokan ciniki.

Daga wannan misali za mu iya ganin cewa duk wani nau'i na kasuwanci, ciki har da kai tsaye, ne hadaddun Multi-matakin matakai, da suka hada da kasuwar bincike, bayyananne kasafi na CA and definition of dabarun.