CPA-marketing ba tare da zuba jari: misalai, albashi, da sake dubawa

A marmarin aikatãwa tsiro a mana kowace rana. Kuma ba sosai saboda babban kudin rai, amma saboda rashin so su zauna a cikin ofishin dukan yini, da samun wani mai rai ijara. Muna kullum neman sabon da kuma, mafi muhimmanci, in mun gwada sauki hanyoyin da za a amfãne. A matsayin wani zaɓi za ka iya la'akari da CPA Marketing - ba sabon da kuma quite hadaddun idan aka kwatanta da sauran hanyoyin, kuma ta haka ne har yanzu aiki Hanyar da samun a kan Internet.

Mene ne wannan?

The sosai ra'ayi na affiliate marketing ya dade da aka sani. Amma a yanzu, da kudi da kwarara (CPA-marketing ne sau da yawa a matsayin wani m samun kudin shiga) samu daga jawo abokan ciniki da talla ta site, ba kafa ta kawai "latsa kan mahada," amma daga matsayin "mai ba hali" da m abokin ciniki.

Menene ma'anar wannan a cikin sauki sharuddan? Idan kafin kamfanin zai biya ziyara zuwa su shafukan da nuna kai tsaye talla a kan shafukan yanar gizo na shafukan, amma yanzu halin da ake ciki ya canza. Masu sayarwa dole ne ya kamata Target bayar wa kasafin kudin. CPA-marketing ya shafi biya domin wani musamman mataki zo da wani m abokin ciniki. Rajista, biyan zuwa Newsletter da tayi, aikace-aikace, rajista na sayan kaya (fi dacewa) - a nan shi ne a kananan jerin mafi hira (kyawawa) ayyukan.

Modern Internet Marketing

Idan na farko ci gaba da Internet, muka yi magana, game da gaskiyar cewa halitta da kiyaye your site tare da bayanin irin dukiya - a 90% nasara kudi, amma a yau ne gabatarwa ba za ta bayar da duk wani abu. A gasar ne don haka mai girma, har ma da karfafa ta gaskiya cewa Internet aka zahiri sani ba kan iyakoki, shi wajibi ne don kullum ta da m abokan ciniki da kuma shiryar da su, "a kan wani ba hanya." A general sharuddan, wannan ne Internet Marketing. Amma abin da yake faruwa a nan CPA-Marketing? Tallace-tallace da sharhi a kan tasiri na m ne m.

Alal misali, a tafiya kamfanin kawai yana biya domin rajista a kan ta website. Idan abokin ciniki yi ba, da talla hukumar ba sami wani fee. Conversely, da ya fi girma da data tushe na yawon shakatawa aiki - da mafi girma da riba na kamfanin a inganta. Kamar wancan ne mafi tasiri wajen rarraba kasafin kudin.

Sunayen da yawa - su ne daya

Saboda haka, yi, affiliate marketing, affiliate marketing, CPA-marketing - duk wadannan sharuddan aka yi amfani da su ayyana model na gabatarwa da dukiya (sabis) a kan Internet, wanda aka biya ta hanyar wasu daga cikin cibiyar sadarwa masu amfani. Masana ne kayan aikin kamar kai tsaye da kuma kunsa talla, da SMM-marketing, search engine ingantawa, da dai sauransu Amma ya kamata ka kula da gaskiyar cewa advertises hannunka a cikin kowane daga cikin wadannan model fitar da tsabar kudi kwarara. CPA-Marketing (reviews na shafukan da aiki masu amfani da social networks sauti sosai bautawar) ba ka damar yin riba kusan daga cikin makon farko.

A tsarin ne ba sabon ba, amma tasiri

Internet marketing ne hanzari tasowa, da kuma mabukaci ba kamar yadda rayayye neman hanyoyin da za a samu daga nan, ko su ɓuya daga intrusive kai tsaye talla. Saboda haka, kasuwar dole duba duk mafi m hanyoyin da za a jawo hankalin m saye.

Saboda loopholes samun karami, kasuwanci da aka fuskanci wannan tambaya na yadda za a kara da tasiri na kasuwanci ayyukan. Kuma a nan ya zo da taimakon CPA-model. koma a kan zuba jari na kusan 100%. Da farko saboda gaskiya cewa talla ta ba zata da wani abu na ban mamaki daga cikin baƙi to your site.

A irin wannan halin da ake ciki, da kuma Digital dillancin iya kara su da riba, muhimmanci.

Domin su son affiliate marketing?

A mafi fili amfani da wani CPA model ne sauƙi na ji. Sa hannu ta Client ga Newsletter - biya, ban sa hannu - I hakuri. Yana da wannan sauki a kayyade da ya dace da kuma janyo hankalin duk mahalarta gabatarwa sarkar. Amma, ba shakka, ba kawai amfani, wanda alfahari a CPA-Marketing. Reviews damar kwararru haskaka da dalilai domin irin shahararsa ta wannan makirci:

- Domin offera wani sosai m tsarin bayar wa kasafin kudin. Biya aka yi ne kawai domin so (da amfani) ayyuka na abokin ciniki. Bugu da kari, kusan babu wani kudi hadarin. Bayan duk, idan aka kwatanta da zuba jari a cikin PPC talla da kuma WANNAN, offery san daidai abin da zai cimma shirya sakamakon.

- kasuwar ma sãka wa leads aka yi niyya ba. Saboda haka, a bayan tilasta su, don fito da sabon da ban sha'awa ga mabukaci ihisani. Tunda mafi yawan biyan bashin da hira mataki mafi girma kudade ga zirga-zirga, akafi da kuma kwaikwayo, talla hukumomin sha'awar yin amfani da shi ne CPA marketing.

- The mai shi na nazari (nisha) site zai ma tallafawa hanya a wani babban matakin. Bayan duk, shi yana bukatar wani kwari rafi na karatu, wanda zai gani talla a cikin CPA model. A mafi girma da shahararsa na portal, da karin damar aikatãwa (ko kawai don kara da biya for guda mataki).

A general, kowane daga cikin mahalarta, a Bugu da kari da kudi amfani da naúrar, da kuma samun ko da mafi kari - sauƙi daga shirin wani talla yakin ga ci gaban hanya.

zai yiwu zabin

Daga cikin iri-iri na kasuwanci da damar da albashi-da-hira Actions ayyuka da kuma dubi cikin rare. Tasiri CPA-marketing, misalai na wanda zai iya zama quite da sauri koyi, kama da wannan:

- Fee for Lida (da CPL) - talla samarwa yana dauke da za a "gudanar da" a lokacin da wani m abokin ciniki tafi zuwa ga mahada da kuma akalla bari (barin wani adireshin imel).

- Ciniki shafukan ko shafukan (daya-page ko cikakken albarkatun to saukowa shafukan) - nan da baƙo da samun cikakken bayanai game da samfurin da kuma mika wa kera, inda shi iya yin sayan. Matsalar ingancin tallace-tallace a ta da mabukaci, da cewa ya gaske da muradin ka saya samfurin.

- Promotion na albashi-da-mataki ne sosai kama da riga gargajiya ciki marketing, amma CPA-marketing kwakwalwa gaba da cewa biyan bashin za a yi ba ga zirga-zirga, ko a sakamakon wani bincike, da kuma ga takamaiman ayyuka na mai amfani da cibiyar sadarwa.

- Survey na yanar - wadannan albarkatun da babban adadin bayanai game da kayayyakin, da kwatanta, da dai sauransu. A nan ana buga mai amfani comments, reviews kuma ratings. Kowane irin wannan bayanin take kaiwa zuwa talla ta page (da manufacturer ko wani izini sake siyarwa bane) da kuma, idan wani abokin ciniki yana kaɗawa a mahada da sayayya a samfurin review site mai na'am da wani sakamako.

Mahalarta CPA sarkar

Yanzu muna bukatar mu fahimci wanda kuma yadda ake da hannu a cikin sarkar gabatarwa, samar da m tsabar kudi kwarara. CPA-Marketing, reviews na waxanda suke da matukar bambancin, da za'ayi a kalla, tare da sa hannu na uku jam'iyyun: da mai sayarwa na dukiya - da talla hukumar (ko wani cikakken sake zagayowar kwarewa a Digital) - masu blogs da kuma rare yanar. Biyu na farko an kira Offer, Ina nufin persons miƙa biya don jawo hankalin abokan ciniki to your site. Amma, kamar yadda aka ambata riga, da CPA-marketing ba tare da zuba jari (ba tare da ta zuba jari da kuma biyan bashin da abun ciki) - yana da ba kawai da zirga-zirga. mai biyan bashin na musamman abokin ciniki mataki.

Saboda haka, da masu da m review shafukan ko infotainment portals sauƙin yi. Bayan dubban (masana sun ce al'ada statistics -. 15-20 dubu) na ziyara a kowace rana ake bukata don samar da zama dole yawan akafi. Wani abu shi ne cewa mabukaci ne mafi zama wuya, da kuma tilasta shi ya yi wani abu kalubale da kuma samun yin wani kokarin zaton ta hanyar wadannan ihisani.

Ina yin amfani da wasan kwaikwayon-marketing?

Online shopping, kuponatory, sabis masana'antu - wannan shi ne mafi dace ayyukan, wanda zai taimaka da CPA-Marketing. Albashi (reviews suna karfafa kwararru) zai iya isa high lambobi. Amma kawai idan mai shi daga cikin site daidai assesses ta masu sauraro da kuma bayar dace wuraren offerov. Wannan samfurin ya zama bayyananne zuwa baƙi, amsa maslahar su da kuma kudi damar.

Promotion na m, mutum kayayyakin amfani CPA marketing za a ba da ake so sakamakon. Bayan duk, saye irin wannan kaya da bai isa ba.

A kadan tarihi

Domin da farko lokacin da yin amfani da CPA-tsarin kula da inganta Product Share American dillancin sosai.. Bisa ga darektan, kamfanin ya karu da kudaden shiga ga shekara zuwa $ 40 miliyan (wannan shi ne 850% idan aka kwatanta da shekara ta gabata). Daga wannan lokacin masana magana game da inganta tasiri na gabatarwa a social networks. Menene kamfanin saku wanda daga baya ya zama sananne a matsayin CPA-Marketing? Ilimi ta fara da cewa CPA - wani raguwa na Turanci «kudin da mataki». Zahiri, wani "biya da mataki". Kuma a sa'an nan dole ne ka samar da talla takamaiman ayyuka na mabukaci: da huskies da rassharivaniya a social networks, bugu na promotional takardun shaida, Newsletter signups, da dai sauransu Amma wannan da aka riga aka ambata a farkon wannan labarin.